Premium private labels brands are growing, as retailers tap into this growing sector. Across the categories, higher tier ranges are outperforming value lines, due to weak brand loyalty among younger customers. I help retailers develop premium lines that work harder. I’ve been working with the team behind Tesco’s Fox & Ivy home fragrances ranges, creating concept packaging and premium print treatments.



I’ve got more than 20 years of working with premium retailers like Fortnum & Mason, Liberty, Heal’s, Selfridges and others, bringing their brand promise to life through high-quality products and ranges.