The best brands focus on what their customers need. I led a team for Currys and PC World tasked with developing a lifestyle-driven home electrical brand where elegant styling meets impressive performance. 

My solution was Sandstrøm, a style-driven brand inspired by Scandinavian lifestyle. It was activated online, instore and at shelf level. The brand toolkit included brand books, manufacturer brand guides, complete global packaging guides, a magazine-style website, fixtures, pop-ups, events and activations using celebrity chefs, like Gizzi Erskine, who launched the Sandstrøm Kitchen Collection.