Brand and Creative Lead: Ian Middleton

Client: Amazon S.A.R.L.

Agency: Blackdog

I’ve worked with one of the world’s largest retailers, developing and launching new FMCG brands and ranges into multiple territories and in multiple languages.

I developed a strategic and brand-centred approach to getting new products to market, developing market and competitor intelligence, an integrated design and packaging process and an algorithmic approach to Amazon’s product marketing campaigns based on an understanding of how people shop across Europe.