Effective communication through joined up thinking.
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PEP&CO key message programme
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Being an explainer: Guild powertool copy guide
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Lloyd's Register B2B copy platforms
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Blackdog: marketing science guide
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Sandstrøm brand DNA guide
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JD Williams: product naming system
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Brand principles: homewares
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COPY, TONE OF VOICE, CONTENT AND CONTENT MANAGEMENT
How a company talks, where it communicates, what it says and how it says it, is a key part of the brand commander service. I’ve got a strong track record of developing strong tone of voice platforms for clients in many different industries: financial, legal, corporate, retail, lifestyle and technical services.
I build brand and tone of voice guidelines, create compelling copy and campaigns across multiple channels. I create long and short-form content that speaks meaningfully to customers, no matter where or who they are.