Effective online content is an essential part of buyer marketing. I help develop online resources that talk effectively to customers across a wide range of industry areas: retail, brand, technical services and business to business. I create content that works harder.

I led a team for Currys and PC World tasked with getting their private label brands online, creating community-building sites, microsites and social channels that used editorial content to drive awareness and sales. 

I’ve created sites and on-line tools for a leading hygiene organisation and helped one of the big 3 UK POP & POS manufacturers develop and launch its new brand online.

Copy and content is one area that I specialise in – all of these projects were driven by a complete editorial and news broadcast strategy.